General Information:

1. What is the objective of your business or web site?
2. Who is your target audience?

Message:

1. What goals do you intend to reach with a new web site?
2. What is the primary message you wish to convey to your audience with this site?

Perception:

1. Use adjectives to describe how you want your site to be perceived by clients. (Examples: clean, sharp, colorful, artistic, conservative, progressive, friendly, formal, technical, casual, edgy, professional, etc)
2. How is your company currently perceived? Do you wish to carry through the same kind of message through your web site?
3. What web sites do you find compelling?
4. What do you find the most interesting about these sites?
5. Are there other web sites you've seen that have functionality that you would like to have on your site?

Style:

1. Do you have specific colors or a color scheme you want to use? If so, please describe.
2. Do you have any visual elements or styles that can be utilized from existing marketing materials or collateral? If so, please include.
3. Do you have any existing photographs or graphics that you wish to include in your web site? If so, please include.
4. If we are providing the graphics, what style would you like them to be in: photography, illustration, cartoon, etc?

Content:

1. Please include all content you would like to be said about your web site. Generally, information about you and/or your company, contact information, service/product description, and everything you want said should be included.
2. What is the basic structure of the content and how is it organized?

Functionality

1. Will you be collecting information on your website? (Examples: Names and Emails for a newsletter, Membership Forms, Blogs, Guest Book?
2. Will you be accepting credit card info for any purpose? (Examples: Membership, Donations, Purchases)
3. Do you have audio or video that you want to provide?
4. Do you have a database that needs to be integrated with the website?

Commerce Sites: ( This is only for e-commerce web sites)

1. How many products do you plan to sell on your web site? Will the products change often?
2. Do your products have any variations? If so, do they apply to all the products? Does each product have different variations? List variations.
3. What is your shipping model (flat rate, by total dollar amount, by piece)?
4. Will you be charging sales tax? If so, which state(s) will be charged? What percentage?
5. Are there any special pricing rules we need to know about (Example 12 of our products and receive a 10% discount)?
6. Which forms of payment do you accept?